Identity management used to mean making sure you got your driver’s license when you left home, but it’s not so easy these days: identity fundamentally underpins how we interact with the digital world, and identity services can take many (and, unfortunately, abuse) forms. I’m excited to be hosting a TechCrunch Live event with Persona co-founder and CEO Rick Song, one of the early movers in the space, about how his company has identified identity management as an opportunity.
This TechCrunch Live event is taking place at Wednesday, May 10, 2023 at 12:00 PM PDT. Register here to get to Hopin’, where viewers can ask questions and connect with other attendees.
Besides Rick, Index Venture’s Mark Goldberg speaks at the event as well. Mark made a deliberate move to discover and support Persona during the Series B fundraiser and back the company again in its $150 million Series C.
Rick Song co-founded Persona with Charles Yeh in 2018, and according to PitchBook, the company has a valuation of $1.5 billion as of Persona Series C in 2021. Since its founding, the company’s goal has remained the same: to provide users with a verification system in order to protect and secure identity theft and fraud. The company raised Class B in 2021 after seeing revenue jump 20x while number of users increased 5x. In late 2022, Persona introduced new services, expanding beyond identity verification with the launch of selective tools, including a risk assessment engine, an identity workflow tool, a graph database aimed at link analysis and fraud detection, and a marketplace for third-party developers to help deliver tools. their business with personal identification tools.
I hope you can join this TechCrunch Live event. Rick and Mark is set out to provide actionable insights into how companies can better protect users, and how the founders who build such services can stand out from their competitors.
Register here for free