Gmail gets its own blue checks for verified emails

Estimated read time: 2 min

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Gmail from Google displays a small blue check mark next to google email with notification

Businesses and Google account holders can now perform verification to prove who they say they are on Gmail.
screenshot: Google

companies like Meta has been in a blue check mark recentlydespite how verified codes work It becomes a mark of shame rather than a status symbol on Twitter, the site that originally promoted the idea. Google is now also getting into the blue verification hype with its own verified email system, though it’s unclear if this will. Help combat the amount of spam sent to users’ inboxes.

Google has released a new workspace Blog Wednesday presents expanded brand indicators for the Message Identification System for Gmail. The company said that those with the verified checkmarks have to “use strong authentication and verify their brand logo” to display that blue check, meaning they are who they say they are.

The BIMI service has been around since 2020 although it was used previously Confirmation of brand logos in the email avatar slot. The blue check now adds another layer of assurance that the brand is who they say they are spamming your inbox with updates and promotions. The trademark verification update should start starting Wednesday, and unlike Twitter, Google isn’t asking any brands to do so. Pay a thousand dollars for the franchise.

check with BIMI It is voluntary, and must be used by every account Domain-based message authentication And their logo is validated for a blue check. Considering how many UberEats coupons or suggested videos on TikTok tend to clog email inboxes (for those who, ahem, “forget” to unsubscribe from those promotions), very few people use the company’s official logo in the account’s avatar. It was an issue of how the system worked prior to the blue check even if the account was legitimate, and there was nothing on the user’s side that would clearly indicate it was an official email. For example, I can click the eBay icon on an official promotional email and Gmail doesn’t give me more information about the account saved when it last emailed me.

Gmail’s new verified email system can limit the amount of fake spam or malicious emails users may see on their accounts, but even then Several major face-lifts Google hasn’t done a great deal of brand verification besides updates on the sbam filters. last year, Gmail has announced that it is adding end-to-end encryption features, although these security features have not seen wide release. There is a good chance that intelligent chatbots will Increased number of fake emails Users are receiving, so it may have been a long time since Gmail offered a permanent solution for corporate email accounts.

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