In this increasingly AI-driven age, perhaps creative and media teams need to use technology to up their game in analyzing their creative assets and A/B testing — or someone else will simply beat them up.
Alison is a startup out of Israel that analyzes creative works, such as font characters, colors, sounds, and texts. He then gives the creative team a data-driven creative brief mentor that they can use to feed into either a generative AI production platform like Midjourney or (even!) humans creative team.
The company has now raised a $5.1 million, pre-seed round from investors including a16z, Crescendo Venture Partners, and YellowHEAD, among others.
While its main competitors are VidMob, Replai, and Vizit, Alison AI says it can let advertisers “see which creatives have had the most impact on their competitors’ creatives,” for example, says Asaf Yanai, co-founder and CEO.
It does this by analyzing the creative elements of the advertisement using more than 10 artificial intelligence models, including text recognition, voice recognition, visual recognition, emotion recognition, etc. to identify design elements.
Yanai claims that AlisonAI currently analyzes 1 billion creative objects across all social platforms.
Alison currently supports YouTube, AdWords, AdMob, Facebook, Instagram, Snapchat, and TikTok, among other platforms.