70% of Gen Z homebuyers will go over budget for an eco-friendly home

Estimated read time: 2 min

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Small home hunters put sustainability at the top of their wish list. Millennials and members of Generation Z are 27% more likely to buy a green home than baby boomers, according to a survey by Payless Power, a prepaid energy provider in Texas.

In fact, 70% of Gen Zers said they’d be willing to go over budget for one.

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The most desirable features that sustainable home shoppers claim include energy-efficient appliances (54% of respondents called them the best choice); Solar panels or LEED/Energy Star certification (49%); LED lighting (46%); and energy-efficient insulation (46%), according to the survey of more than 1,000 respondents.

Looking at more than 70,000 properties on real estate listing site Redfin, researchers found that across the US, homes labeled “green home” averaged $828,955, 41% more than the $589,227 it brought in. Similar homes. without appointment.

In some cities, eco-friendly features draw an even bigger premium: Detroit topped the list, where green homes sold for an average of $321,989, or 180% more than traditional housing. Potential buyers also see green in Chicago and Philadelphia, and in Montgomery and Birmingham, Alabama.

The graph shows where green features add the most value

Pushing force

Read on: How solar panels can increase the value of your home

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